How to import video into iTunes?

This may be obvious to some but for the life of me I can't find out how to do it. Perhaps someone can give me a hand. The Apple documentation is incredibly vague about this topic.
I have some video files (in .wmv format, but I have a converter that can convert to other formats). I want to import them into iTunes so that I can play them on an iTouch. It shouldn't be rocket science but I can't find precise instructions on how to do it. I have the latest iTunes and OS 3.1.2 for the iTouch.
Thanks for any help.

Well with some help from a co-worker and some experimentation I finally managed to load video onto iTunes. Apparently only files of the type .mp4 and .m4v (maybe .mov also?) will work. You have to open the "Movies" panel from the "Library" tab and then drag the files over there. Try dragging any other kinds of file and iTunes will just ignore you. Is it really so hard for Apple to describe that simple procedure in Help?

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