How to keep 300dpi resolution when saving a jpeg from illustrator

I have an illustrator cs4 file set up in 300 dpi. when I save it into a jpeg, it automatically downsizes it to 72 dpi and the quality of the image is really bad. how do i keep a 300 dpi resolution when I save my document to a jpeg file from illustrator?

Use file >> export >>jpeg>resolution >> custom 300
Sounds like you were using save for web.

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