How to make non-QT format content?

I apologize in advance for what is probably a very simple question.
Here is my situation: I have a large MP4 file (20 MB) that I need to convert to something smaller that can be viewed on both Macs and Windoze machines. I have tried exporting the file from QT pro to mov and mp4 but PCs in my office don't seem to be able to play the video. Since this is going online, I have to assume that many PC people may not have QT, so what options do I have that are not mov or mp4?
Any help is greatly appreciated.

Since this is going online, I have to assume that many PC people may not have QT, so what options do I have that are not mov or mp4?
It all comes down to a matter of personal choice/preferences: How much are you willing to spend? How much effort are you willing to put into your project? And which segment of potential viewers do you wish to alienate the most and/or least? If you go with a non-QT compression format, then your files may well be incompatible some/many Mac viewers. Using latest compression formats (whether Windows or Mac) may be incompatible with older player (be they Windows or Mac). Use of some formats may require some Mac users install non-universal compliant software which may create incompatibleity problems with latest Mac platforms. And on and on it goes.
To maintain the widest potentional distribution, you may wish to consider use of multiple targeted files like many current sites offer. If you are more interested in Windows users than Mac users, then you might try something like DivX 6 or Flip4Mac full export codecs which have free player modules for Mac users but, of course, does not guateantee such users will download and use them any more than Windows users who opt not to download the free QT Player. This does, of course, mean you will have to shell out additional cash for each codec you might wish to employ. On the other hand, you could elect to download one of the free older full DivX codecs (e.g., v5.1.1 or v5.2.1) which generally have the advantage of remaining compatible with (but less efficient than) the newer codecs. Do you for instance, need MP3/MPEG Layer-3 AVI format compatibility? And so on and on the choices go. Do you have any notions or statistics regarding the requirements of your average potential target viewer?

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