How to price an eLearning service?

Hello,
I starting up my own eLearning company where we would be providing eLearning solutions to the clients. But I am confused on how to price our services? Do I have to first gather what type of eLearning service is required by the client and then based on that make a quote? or I price my products in a generic way like developing one module will cost you $ xx.xx and so on?
Thanks in advance.
Regards,
Pranav Trivedi

Firstly, thank you SethXP and RodWard for your replies. And secondly, I am sorry as I didn`t know where to post this question, so I posted it here in the Captivate thread.
Anyways, how do I delete this post? And also apart from the suggestion you made for LinkedIn, is there any place else where I can post my question?

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