How to reduce font capacity in Adobe Acrobat?

Hi there
I need to reduce the file size of an interactive PDF file exported from InDesign. After an original PDF file size of 27MB, it is now 15MB. But I need to get it below 10MB.
When I go to optimize the file, the dialog box is telling me that the fonts are taking up 40% of the file size. Is there a way to reduce this?
Any help would be appreciated!
Many thanks.

By default InDesign always subsets fonts unless there are form fields involved, but unlike Word etc. it uses the real variants of a typeface so for example it will treat normal, bold and italic as three different items, potentially tripling the amount of embedded data.
Unicode fonts can also bloat the files as they have far more complex lookup tables; unless you need the extra characters it's best to avoid things like Arial Unicode and stick with Helvetica instead.

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