How to resolve ineligibility problem?

Hi all, I have many tracks which are recorded lectures for my studies, but because they have a bit rate less than 96kbps they're not eligible for the Cloud.
I want to access my music from iCloud on to my iPhone - but I also want to be able to access these lectures for when I'm on a long commute.
One solution would be to change the bit rate on those tracks - can anyone tell me a way to do that (preferably by the batch, not one by one!).
Alternatively, is there a way to get those tracks onto the iPhone even iTunes Match is turned on?
Many thanks in anticipation.
I'm on a MacBook Pro, running Lion; and my iPhone software is up to date.

Wow, that's brilliant (LOL - didn't even know I could do that!!).  Thank you!!!
I'm not sure why you say I'd need to turn off iTunes Match - I forgot to do that and it worked fine to change the type for existing tracks except the ones which are still waiting for Match to try uploading them. And I can do them later.
Thanks also for the tip re Subler, I'll check it out.

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