How to return apps bought from app store?

Question

As you all may have heard, you can now return apps and songs bought from App store and iTunes within 2 weeks. (News story)
My question is, does anyone know how to do this regarding apps bought from App store? I can't find any option.

Answer 1

However note the Terms and Conditions:
Right of cancellation: If you choose to cancel your order, you may do so within 14 days from when you received your receipt without giving any reason, except iTunes Gifts which cannot be refunded once you have redeemed the code.
To cancel your order, you must inform us of your decision. To ensure immediate processing we recommend you use Report a Problem to cancel all items with the exception of iTunes Match, Season Pass, Multi-Pass and, unless purchased from a third party or redeemed, iTunes Gifts and Allowances, which can be cancelled by contacting iTunes Support. You also have the right to inform us using the model cancellation form below or by making any other clear statement. If you use Report a Problem we will communicate acknowledgement of receipt of your cancellation to you without delay.
To meet the cancellation deadline, you must send your communication of cancellation before the 14-day period has expired.
Effects of cancellation: We will reimburse you no later than 14 days from the day on which we receive your cancellation notice. We will use the same means of payment as you used for the transaction, and you will not incur any fees for such reimbursement.
Exception to the right of cancellation: You cannot cancel your order for the supply of digital content if the delivery has started upon your request and acknowledgement that you thereby lose your cancellation right.
(My emphasis.)