How to take 16:9 HD Movie from QuickTime player and play 4:3 letterbox

We have a movie created in Final Cut Pro in HDV, so it is 16x9 and it plays just fine having been exported as a QuickTime movie.
The idea is to distribute it to some people that have 4:3 SD televisions, so we want to make a DVD that will play in those TV's but will not cut off the sides or distort the picture - in other words, to letterbox it.
I tried creating a 4:3 project in iDVD, and dragging the quicktime movie in. It seemed to be letterboxed in the preview window, but when I burned the disc, not only was it not letterboxed, but it cut off the sides of the picture. Even playing it on a 16:9 TV had the sides cut off.
Can someone suggest how to accomplish this?

The original movie was exported from Final Cut Pro into QuickTime so it was 1920x1080 using the HDV 1080i60 codec. This resulted in a QuickTime movie file. After reading your reply I opened this .mov file in QuickTime player and exported it using the DV codec (best quality, 16x9, progressive). Under "Size" in the dialog, there was an option to "Preserve Aspect Ratio Using.." and I selected "letterbox".
This produced what looks like a DV 853x480 file that looks letterboxed. I opened a new iDVD project, selected 4:3 as the ratio (since this will be viewed on a 4x3 Tv; that is the idea of making sure it is letterboxed) and imported the new file. It came out 4x3 stretched. So I guess I did something wrong.
What should I do differently?

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