How were the automatically playing animations in Apples The yellow submarine made?

Can anyone tell me what tools were used to build the animations for the yellow submarine book apple produced? I've looked around and people say it's JS but how do they get the JS into the book. And if it's not JS then what? I like the Hype app and the way in impliments widgets but I don't want the user to have to click on the animations before it begins to play.
PLEASE HELP.

Yellow Submarine (published by Subafilms Ltd.) uses Fixed Layout ePub which were introduced in December 2010 with iBooks 1.2. Fixed Layout books appear in the store with a minimum requirement of iBooks 1.x
iBooks Author books create a different file format and do not support the fixed layout ePub Read aloud narration features. iBA files appear in the store with a minimum requirement of iBooks 2.x
Books on creating Fixed Layout ePub: http://www.elizabethcastro.com/epub/
More reading:
http://authoradventures.blogspot.co.uk/2012/01/how-to-create-fixed-layout-ibooks -part.html
http://ebookarchitects.com/conversions/fixedlayout.php

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    Yellow Submarine (published by Subafilms Ltd.) uses Fixed Layout ePub which were introduced in December 2010 with iBooks 1.2. Fixed Layout books appear in the store with a minimum requirement of iBooks 1.x
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