How , When and What is the significance of Business Partner's Sales Area Data?

Dear All,
What is the Sales Area data of busines partner , What is the significance of the same?
When it gets modified or extended?
How to maintain its configuration? How maintain its data!!
Hence i want to understand almost all about sales Area data of business partner.
Regards,
Dhruvin
Moderated: Please use the search before posting.
Message was edited by: Andrei Vishnevsky

Hello Dhruvin,
I think you shall have a look on the current help about this issue as it is a Complex ssue meaning "extense" and also one of the basic Points on the customizing and deployment of a CRM System:
Organizational Management in SAP CRM - SAP Library
Basically the Sales Area Data identifies your BP in your Sales Organization.
You define your sales organization so its fits your business requirements and real structure. f
Having this information properly defined helps to link data between SD and CRM so you can have for example: - The proper price for a customer when creating and Oportunity/ Sales Order.
              - To restrict the access of the information of an employee.
Hope these hints help..
Regards            

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