HT1386 My device is not seen in iTunes with the lightning cable that came with the iPad air.  Is that not a synching cable?

my device doesn't seem to be recognized by iTunes with the cable provided with the brand-new iPad Air?  I am unable to synch. Suggestions.?  Is that cable in the box only for charging?  It is a lightning cable and I did upload the latest Operating systems for both the iPad and iTunes.

It is a sync cable.
Try a different usb port.
reinstall itunes.
Turn the pc off/on.

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