HT204053 What are the pros and cons of 1) choosing to use the SAME Apple ID for iCloud services on one side, and purchases on the iTunes Store, App Store, and iBookstore, on the other side; or 2) to have and use two separate Apple Ids for these "two sides

All is in the title, so I repeat it below with a better identation.
What are the pros and cons of
1) choosing to use the SAME
                                              Apple ID for iCloud services on one side, and
                                              purchases on the iTunes Store, App Store, and iBookstore, on the other side; or
2) to have and use two separate Apple Ids for these "two sides"?
P.S.
I have loads and loads of free podcasts in iTunes in my iMac, that are certainly more thant the 5 gigas the iCloud provides for free, so I don't want those to go to the cloud. But this is perhaps a different question...
Also need to mention that I have itunes on a mac, a pc and an iphone.
Sorry to look so silly with this question, but I don't get the "big picture".

You need to create a user account for your wife (or yourself depending on who has the current user account). When syncing, each of you should sign in as a separate user, login to iTunes and then sync. I had this problem when my sister got an iPhone. When we did her initial sync, everything on my iPhone showed up on hers. Apple gave me this solution.

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