HT2736 Why can I not GIFT apps using my current iTunes balance???

Why can I not GIFT apps using my current iTunes balance???  It allows you to pay using credit card, paypal, or a new iTunes card, but why can we not gift apps and songs to each other using the current balance we have on our accounts from previous iTunes gift card purchases etc.?
Either I am missing something very obvious here, or Apple's greedy stance on gifting is actually creating less usage of the feature, because I for one would not think twice about purchasing gifts for people with a current balance that is already accounted for, but when it comes to adding money or using a card, it just feels like a new payment, and a bigger monetary burden.
Please let me know how to do this if it is possible, and if it is not, then PLEASE FIX ?

I agree with some points that is how it works. Because apple do things they want....
It's quite nice that way being so unique and remarkable. However it is so inconvenient for users who sometimes just want to gift things without a credit card or such whatever.  Because sometimes it's meaningless to have balance when you aren't able to spend it.
The point is made. Many are not happy with it but that's life. Just take it or leave it...

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