HT3529 Isn't it misleading to say you can send unlimited texts via iMessage?

Everything I read on the Apple web site says that you can send unlimited texts via iMessage on WiFi or SMS.  However, unless you have unlimited data, iMessages can eat up all of your data plan.  I know, because it happened to us on our AT&T plan.  So shouldn't you warn folks about that?

Everything I read on the Apple web site says that you can send unlimited texts via iMessage on WiFi or SMS.
No, not at all. You are confused  about iMessage, SMS, and data.  iMessage over WiFi doesn't use any cellular data.  iMessage over cell data connection does use some data, but you are not charged per message. (No one said it was free. 
Alsp . SMS are iMessage are not at all related - iMessage isn't "sent via SMS."  SMS is provided by your carrier and doesn't use any of your cell data at all (it uses the voice channels).  Note that MMS does use cell data,

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