HT5688 How do I sent a refund request if I have accidently purchased the wrong product?

I recently purchased an Economics and Business revision book throught the iBooks app for my exams. After downloading I realised that the book I had bought was about the wrong exam board and therefore the content was not relevent to the exam I will be sitting; I had accidently bought an AQA guide rather than an Edexcel one which I require. I have reported this problem within minutes to the Apple Store and should receive a refund over the next 24 hours.
I hope to receive my refund shortly so that I can correct my pruchase. However, it goes to show how easy it is to buy something online that you don't want - I wil be more careful in the future before tapping that 'Purchase' button.

There is a ridiculous amount of spam on here, I'm going to have to bump every so often.

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