I bought office 2010 with the free 2013 upgrade offer...

The office edition I purchase allowed for multiple computer installs, which I planned to use for a new laptop that I finally purchased today. 
Do I have to install 2010, in order to upgrade it to 2013? 
What are the steps to upgrade to 2013 after installing 2010?

It is too late to redeem it now. The Offer ended in most places on Friday at midnight.
http://office.microsoft.com/en-us/offer/
http://office.microsoft.com/en-us/offer/pre-launch-offer-details-and-terms-FX102902434.aspx
The "offer" gives you a "free" copy of Office 2013 when it is released.
READ the FINE PRINT carefully, Office 2013 license terms have changed substantially, don’t assume you know the terms! 
Ie All 2013 retail licenses are now for one computer, even if your original 2010 license was for 3 computers (Home and Student Retail). There is some discussion whether the “Offer” is an “upgrade” that replaces the 2010 license, or an “Offer” that allows
you to continue to run both
Eligibility: You must purchase, install, and activate your Office 2010 or Office for Mac 2011 product from October 19, 2012 to April 30, 2013.
Redemption Period: You must redeem the offer at
Office.com/offer before May 31, 2013.
Yes, you did have to install and activate 2010 before redeeming the offer.
You would be provided with a product key and downloaded installation file. Just run a normal Office installation. It is not an "upgrade" in the 2007 and earlier sense that it requires an "upgrade from" application. The offer provides you with a full, standalone
license that is independent of the 2010 license used to get it.<div_prefs id="div_prefs"></div_prefs>

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