I can't set my new phone up

I've got an Iphone 4 today and when I plug it into my laptop (Itunes been set up for a few years) its not doing a thing. My laptop just asks if I want to import items from my device. Itunes doesn't seem to even notice it's there. Help me please, its doing my head in! Is it my Itunes??

What computer, OS and iTunes version?  Here are the iP4 requirements...
Mac system requirements
Mac computer with USB 2.0 port
Mac OS X v10.5.8 or later
iTunes 10.1 or later (free download fromwww.itunes.com/download)
iTunes Store account
Internet access
Windows system requirements
PC with USB 2.0 port
Windows 7; Windows Vista; or Windows XP Home or Professional with Service Pack 3 or later
iTunes 10.1 or later (free download fromwww.itunes.com/download)
iTunes Store account
Internet access
Here is troublehsooting for an iPhone not seen in iTunes... http://www.apple.com/support/iphone/assistant/itunes/

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