I have a store credit with iTunes,iBooks, App Store, etc....

When trying to purchase a book, my credit card is charged and my credit with iTunes stays untouched.  How do I use my credit?

We would need a lot more information to know the answer.  Two possibilities:
1.  Your iTunes credit was issued in a different country than the Store you are using.
2.  You are purchasing the book as a gift.  Gifted items do not use iTunes credit.

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