I have purchased an IPAD 2 - everytime I try and update or download a new app i get e.g.  'BBC iplayer available to download when you go in to the itunes store on computer" Why cant I download direct?

I have purchased an IPAD 2 - everytime I try and update or download a new app i get e.g.  'BBC iplayer available to download when you go in to the itunes store on computer" Why cant I download direct?
I have an ipod touch and have no similar issues - is this an itunes account setup issue?

Have you tried logging out of your account via Settings > Store and tapping on your account id on the right-hand side, and the logging back in to see if that makes any difference ?
You could also try a reset and see if you can then download them after the iPad has restarted : press and hold both the sleep and home buttons for about 10 to 15 seconds (ignore the red slider), after which the Apple logo should appear - you won't lose any content, it's the iPad equivalent of a reboot.
A third option is to download one of the updates to your computer's iTunes and connect your iPad to it and sync it across, and then see if you can download the other apps/updates directly on the iPad.

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