I just purchased Keynote, and am SO bummed!

I have a website with an imbedded flash show that needed to be updated, so I purchased Keynote online today, love it, easy to use, good results, very professional looking, I created a great looking slide show quickly, and then the trouble started.
I can't export it as an .swf file - from everything I'm reading I will now need to BUY conversion software to convert this to a .swf format.
I want this embedded in my site so that it starts playing immediately when people visit, quicktime is not an option.
I can't believe that Apple would not have this feature.  Frustrated beyond words here!
Is there a workaround that isn't going to cost me more money?
I love Apple products, have it all, ipad, imac, iphone and this is the first time that I have been really frustrated with Apple.
Sorry to rant, just tired and upset!
If anybody can give me some good advice that won't cost me additional money, I would really appreciate it!  And if there isn't a free solution, what do I need to buy?
Thanks for any advise you can give me.

Export to .swf is available in Keynote '08. It was never very satisfactory and was dropped. This was a good thing since the flash player plugin is notorious for having performance and security issues. Like a lot of people, I use ClickToFlash to prevent the flash plugin from launching in Safari.
Flash is history as far as websites are concerned since the rapidly growing number of portable devices don't support it. Website movies are more commonly displayed using HTML5 with flash fallback for out of date browsers.
Here's an example of this type of player and info about freeware to convert to MP4, OGG and WebM - the three formats required to cover all browsers...
http://www.iwebformusicians.com/Website-Movie-Video/Easy-Movie-Player.html
Movies are easily set to autoplay using HTML5 although this is kind of futile since most smart phones and tablets don't support it. In general, it is bad practice to allow website movies to auto load and/or auto play for obvious reasons.
The code for using the video tag in HTML5 is shown here...
http://www.iwebformusicians.com/Website-Movie-Video/HTML5-Video.html
Add - autoplay="autoplay" - if that feature is required.
If you really want to use flash, you can display a .mov or .mp4 using it with an object and/or an embed code that calls up a player.swf file. You can also embed flash using a SWFObject javascript.
JWLongtail has a very reliable player of this type which also provides HTML5 fallback for iOS devices....
http://www.iwebformusicians.com/Website-Movie-Video/JW-Media-Player.html
This example uses a poster image. Autoplay and auto load are both turned off so that the movie doesn't slow down the load time of the web page.
Here's another two versatile (and free) solutions for website movies...
http://www.iwebformusicians.com/Website-Movie-Video/Fallback-To-Flash.html
http://www.iwebformusicians.com/Website-Movie-Video/Flow-Player.html
Flowplayer is probably the best one for options and the ability to customize endlessly.

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