I keep getting an error message when I try to download iTunes on my new HP lap top

Question

I've installed and uninstalled iTunes three times now and keep getting a message from the Apple iTunes Helper telling me that Apple application support was not found, and that Apple application support is required to run iTunes helper. 
Any guidance is greatly appreciated.

Answer 1

Let's try a standalone Apple Application Support install. It still might not install, but fingers crossed any error messages will give us a better idea of the underlying cause of the issue.
Download and save a copy of the iTunesSetup.exe (or iTunes64setup.exe) installer file to your hard drive:
http://www.apple.com/itunes/download/
Download and install the free trial version of WinRAR:
http://www.rarlab.com/
Right-click the iTunesSetup.exe (or iTunes64Setup.exe), and select "Extract to iTunesSetup" (or "Extract to iTunes64Setup"). WinRAR will expand the contents of the file into a folder called "iTunesSetup" (or "iTunes64Setup").
Go into the folder and doubleclick the AppleApplicationSupport.msi to do a standalone AAS install.
Does it install properly for you?
If instead you get an error message during the install, let us know what it says. (Precise text, please.)