I rented a movie through iTunes and it downloaded but won't play.

I rented a movie through iTunes and it downloaded but won't play. It is present in the videos app but doesn't load the picture for the movie. When I go to play it, it just opens and then closes. There is an iCloud icon that suggests the movie has not Been downloaded and when I click it it says that the movie has already been rented but not downloaded and that I need to go to downloads to manage it. It is not present in my iTunes download page however. And when I go to rent it again all I get is a watch button that directs me back to the videos app with no way to watch it.

Hi Refvoxa,
Thanks for visiting Apple Support Communities.
If you are not able to play or download a movie rental on your iPad, first restart your device:
Restarting your device
Press and hold the Sleep/Wake button for a few seconds until the red "slide to power off" slider appears, and then slide the slider.
Press and hold the Sleep/Wake button until the Apple logo appears.
Note: Reset your device only if you are unable to restart it.
Resetting your device
Press and hold the Sleep/Wake button and the Home button together for at least ten seconds, until the Apple logo appears.
iOS: Turning off and on (restarting) and resetting
http://support.apple.com/kb/ht1430
After your iPad restarts, try resuming the download again:
If your download was interrupted using your iPhone, iPad, or iPod touch
From the Home screen, tap the iTunes app.
For iPhone or iPod touch, tap More > Downloads. For iPad, tap Downloads.
Enter your account name and password if prompted.
Tap the blue download arrow to resume.
iTunes: How to resume interrupted iTunes Store downloads
http://support.apple.com/kb/HT1725
If the movie still does not appear in Downloads, and can't be played, I recommend reporting the issue with your purchase:
How to report an issue with your iTunes Store, App Store, Mac App Store, or iBookstore purchase
http://support.apple.com/kb/HT1933
Regards,
Jeremy

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