IBooks Author or InDesign CS6 for interactive eBook?

I've been asked to create some "marketing collateral" (free, not for purchase) for my company that in addition to text would include some vidoes w/ audio. The material HAS to work on the iPad b/c that's how it will be displayed at the tradeshow.
However, if the materials could reach a larger audience than just iPad users, that would be a bonus. I've just read that iBooks now supports ePub3, and I understand that InDeisgn CS6 can export to ePub3?
My questions is whether I should use iBooks Author or use InDesign? I use InDesign for print & PDFs, but never for interactive. I don't want to use the DPS - we have no intent of selling this material. I have no experience with iBooks.
I have such a short window of time to produce this, that I thought it would be best to ask some experienced designers which direction you would go.
Thanks in advance.

The idpf links to some epub3 samples hosted on google ( http://code.google.com/p/epub-samples/downloads/list ), and there is one that contains embedded audio & video. I opened it on my 1st generation iPad, and it opened & played the video.  It's rather visually uninteresting, however, and I'm not sure if that's b/c of the epub format or the intent of the author.
There are  other examples of epub3 out there if you google it, and they will show how how others have utilized the format ( http://vimeo.com/24954073 ). It's still not really what I'm looking for visually.
I looked into DPS on the Adobe site, and the example of Univeristy of Ohio app was amazing especially considering the lack of developers involved. This probably won't work for my current project, b/c it looks as though you have to upload the file to the Apple store, and I've been told they don't want to do that. Bummer; but I'm keeping it in mind for future marketing purposes.
It looks like iBook Author is going to be the winning platform.

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