Image inside of PDF file?

I am creating a .bmp file in Photoshop and inserting it into a word document. I then save that image as a .pdf. When viewing pdf and hovering your cursor over the image inside the .pdf, the name of the image file appears(like a text tool tip). Is there a way to prevent this from happening?
Thanks

PDF Optimizer - Perhaps not available in Standard.
Look for it under the 'Advanced' menu drop-down.
When Acrobat supported file formats are brought into PDF with Acrobat (PDFMaker) many have configuration options associated with their "Convert to PDF".
A supported graphics file format, by itself or if in an authoring file (FM, DOC, etc.) will be 'touched' by these.
Open Acrobat's Preferences. Select the Category "Convert To PDF".  Scroll down the center pane's listing of  file formats. Locate and select PNG. Click the 'Edit' button. Some configuration options for compression and color management are provided. You could play with these.
HOWEVER -
The Word to PDF process would have to be via PDFMaker (Convert... from the Acrobat Bar) and *not* via Save As PDF-XPS.  The MS Office routine does not provide the functionality described above for Acrobat. The Office process is completely separate from anything "Adobe" or "Acrobat".
Also, something described often by Bill@VT -- Word, particular 2007, 2010 seems to do some 'odd' things to graphics in a Word file that is going to anything other than a piece of paper.
Some folks seem to get satisfactory behavior by use of EPS.
Also, it may be worth playing with a JPEG of the logo.
About the PDF.
From what you describe it seems that you have a web link, in the PDF, to the stand alone PNG. This would permit separate download of the PNG.
I suspect that Acrobat Standard 9.x does not provide the tool set available in Pro or Pro Extended. So, you'd not be able to edit/delete the web link (or link) in the PDF.
Perhaps, back in Word you have a 'Hyperlink' present that can be edited/removed?
Also, in Word, try an "import" - browse to file - select - make it an integral part of the Word file. Then produce the PDF.
Fundamentally, the PDF reflects the content mastered in the Word file. The Office Save As PDF-XPS or the Adobe PDFMaker merely process this out with whatever configuration option settings each provides.
Be well...

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