Images for iPad - best practices?

I'm having a heck of a time with figuring out the proper image format/res/etc when creating for the iPad.
For instance, I've got an original jpg image at 1536x1024. My comp is of course at 1024x768.
If I scale down that image and resize to fill the screen, I get some nasty aliasing happening in the shot.
If I leave it at original scale, it ends up perfect. What I don't get is that when I use that same image size and format for printed material, and scale down, I get excellent quality. Buy on the iPad and screen? It's pretty jagged.
Any suggestions?

That's indeed horrible ! And should not happen.
It's not just that the JPEG quality seems terribly poor, those horizontal lines even seem to be more mysterious.
Because this is definitely not something "standard", there must be something happening or going wrong in the process. And the only way to find out what it is, is to "isolate" and "differntiate", like Dr. House always says in the tv series. By subsequentually minimizing the problem's environment, changing different factors and probing the results, you must eventually discover an improvement. And then you quickly have a diagnose, and most probably also a solution. But it involves changes.
So try bringing the problem down to lets say one page with some (these) pictues from which you know they'll go wrong. Verify that the file still goes wrong - you couldn't be happier, and it makes following tests easier to go through. Next, try the folio on different tablets, try building it with a test user account, with a different InDesign, on a different Mac, whatever ! Until you deduced the culprit that causes the problem.
It can be a lengthy process, but it's the only way to find out what is going wrong here...
If you want to, you can send the (minimized and zipped) InDesign package to me, if you don't have any other configurations to try it on.

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[Reward Points for helpful answers]

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Hightlight the G entry and invoke the context menu.Select Options and in the Table name field enter the following
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product_name
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       |
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Images for iPad - best practices?

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