Images look pixelated on my iPad

I'm making a small publication with simple interactivity and I'm having a hard time figuring out why my images look pixelated and blurry on my iPad. They are TIFFs, but tried converting them to PDF, PSD, PNG, and JPEG and all formats look the same or worse. I changed the resolution to 150 (they were at 72) and it still looks like, for lack of better word, crap.
I even tried laying out each photo in InDesign using the 1024x768 dimensions and exporting each image as an interactive pdf, since that seemed to work for the vector imagery I'm using, but it also looked really low resolution. Does anyone know why this is happening? I would greatly appreciate any advice. Thanks!

What size are you making your folio in Folio Builder Panel (FBP)? I assume you are testing on an iPad 3. Make sure the folio size is 2048x1536 in FBP. You can leave your InDesign document at 1024x768. Make sure the folio format is set to PDF too.
Neil

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