IMovie '11: How to add a photo to a title?

Hello,
I'm brand new to iMovie and I only have limited experience seeing a friend make some stuff in Final Cut. I'm looking to create bumpers for my videos using a simple logo for my company (png, tiff, pdf, whichever file type is best). I then want to be able to save these bumpers so as to be able to just drop them into the videos I make.
That way I can have this:
Intro Logo Bumper
Text Title
Actual content (video)
Text Title credits
Outro Logo Bumper
Would I add a photo to a title? I can see that in order to insert a photo, one has to access iPhoto/Photo Booth. Is there a way to just point to a folder for the particular project? I don't really want to muck up my iPhoto library with my project files.
Secondly, I don't see how to encapulate this bumper so as to make it an all-in-one thing that can just be placed before and after the video in the timeline.
Any help is greatly appreciated!
Bryan

The easiest way to create a bumper is to do a generic bumper, or better yet, create a real project that includes your bumper.
Then select this project in the Project Library List and click FILE/DUPLICATE PROJECT. Give the duplicate a name, like "Bumper Template". If you used a real project, you can open the "Bumper Template" project and delete everything except the bumper.
When you start a new project, select the Bumper in the project library list is use FILE/DUPLICATE PROJECT again. This time, give the duplicate the name of your new project. Your bumper will already be there, and you can just add the specific project footage or photos.
When creating your bumper, you can use the animatics under the maps tab as a placeholder if you want to insert project specific photos or videos in your bumper.

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