In App Advertising

A recent article from TechRebulic which I subscribe to, has highlighted a security risk associated with in-App advertising on the android platform using a tool called AdRisk to automate and identify the risks with a particular App association, and code run by the advertiser included.  Several possible risks were found as a result.  Namely that, when the advert runs it assumes the security permission set of the hosting App.
What steps have Apple taken, or are they taking, in association with various developers to minimize security risks. 
Several possible problems arise.  One; is the elevation of privilege.  Two; could be the impact of the collection of personal information and how it is used. Three; is the risk of association by following the link when the originating code already has access to the serving system, I.E the idevice itself.
This is my first trip to the Developer discussion pages, but since some of the free Apps I have on my iPad2 utilise in-App advertising, I thought the question was of merit.
The article was presented under the title of: 
The price for free Android apps may be your privacy
April 2. 2012, 7.58 AM PDT 
Author was a Michael Kassner, writing under the IT Security section of TechRepublic
I know little about the Apple App development cycle but would welcome information on how such things as described, are handled by the various App development teams.
Do I need to take any precautions as an end consumer, and if so, what should they be?

hello Fil_und_moshpiT, is this question about an app that you want to submit to the firefox marketplace? if so, please see https://developer.mozilla.org/en-US/Marketplace/Submission/Marketplace_review_criteria and the other resources available at developer.mozilla.org. thank you!

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