Include webshop into app magazine / animation question

Question

Hello,
I have a few question as regards:
1) Webshop:
is it possible to include webshops into an app magazine via the Adobe DPS Single Edition (or only Professional Edition)? This is the webshop I'm talking about that should be included in the app magazine: http://www.blooms.de/ShopRubriken/128143.html?UID=7F46330ACD307CB6A9DA366D9D969CEC3CCEC71A 3FC29CAC10E3AA
I researched on the internet and saw how Lakeland did it (Adobe Digital Publishing Suite – Marketing-Materialien). They linked to the webshop on the internet what looks like the easiest (also best?) solution. But is there a good way to include the webshop directly into the app magazine rather than linking to it?
In my research I've also come across this video: Adobe Digital Publishing Suite delivers a rich immersive commercial experience for Shop Direct | Digital Publishing Suit… It looks like a webshop too but integrated into the app. How does this solution work?
And: How do I get analytics for the shop if it's embedded in the app magazine?
2) Animations:
I would like to animate text/textboxes into a full screen background picture. I've read that animations with PDF format (for crisp text on the app!) are not supported. How do I solve this problem?
Many thanks in advance,
Helene

Answer 1

1) You can integrate it via a web overlay, but honestly it is far less complicated and much more likely to work if you just include hyperlinks to your existing web shop and have the reader do the purchasing in the in-app pop-up browser.
2) This is pretty much impossible to do without doing a bunch of work in Edge Animate. To be honest, I don't really think it's ever worth the time spent. I'd look at doing a different design instead that doesn't rely on that style of animation.
Neil