InDesign / Best way to export for Web?

Hi guys,
I did an A2 (large size) poster and now i need to have the very same image for Web Mailing on Internet. I guess it will be a 650 pixeles by 800 px.
Which is the best way to export this content for Internet? 
1) I notice that if i save the InDesign file to PDF even in the lowest quality the small text keeps crisp and clear while the file is very small size. Unfortunately PDF cannot be used -i think- as embedded images into a mailing list.
2) If i export the very same InDesign file at the highest posible resolution as JPG -a traditional Internet image standard- the text is blurred and not well defined, besides the file is quite large.
3) Should i exported to PDF and then open in Photoshop and "Save for the Web" as JPG? Maybe Photoshop has a better exporting engine when regarding to images than InDesign...i don't know.
How can i find a way to have well defined crisp and clear text, small size and image? I am not sure i could use PDF format here.
Any help or ideas? that would be great
Thanks,
S

Thanks for the tip!
I am sorry i forgot to say i have an A2 and an A3 size poster version. I used the A3 poster and the 650 pixeles poster for Internet actually turn out to be quite readable. I used quite large fonts size in the original design, a bit of a Swiss or Constructivism style poster.
Cheers

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