InDesign Data Merge / Image Frame Options

Hi! I am learning Data Merge and am trying to set-up some product sheets using it. I have done pretty well so far but have an issue with the way images are importing into the different image frames. There are a few different image frames on the layout (main product image, tech drawing, tech icons, etc.), and I need each image frame to have different frame options set.
So far using the general "Frame Fitting Options" for each has worked for all imported images except for my tech icons (which I can get to import correctly if I choose "Content Placement Options > Fit Frames to Images" from the Data Merge side menu --but when I do this, it applies to all image frames on the page and not just the one selected (which does not work overall).
Is there another option to get the icon image frames to "Fit Frame to Image" automatically without using the Content Placement Options from the Data merge menu? Is there a way to use the Content Placement Options so it works for individual frames vs all on the layout?
Any help is much appreciated!
Liz

Within the data merge, the frame fitting options apply to all frames that contain variable images, so if you want one variable image to fit image to frame, and another variable image to preserve its size, that cannot be done in the main file, but by manipulating the resulting merge file as P Spier suggests. With Data Merge, there are 8 ways an image can fit inside a frame - see the linked pdf: http://colecandoo.files.wordpress.com/2012/08/framefit.pdf
This is further complicated when importing ai or pdf images that contain different possible sizes to import (e.g. trim box, bleed box, bounding box, etc). If the "show import options" dialog box is used when placing an image into a data merge file, the settings used in those import options are maintained in the file for the importing of any pdf/ai files via the data merge. What this means is that a data merge containing pdf/ai images can go haywire quickly if the import options change.
There are some tricks that can be used to control a size of an image in a data merge, provided the images are pdf/ai. If images are being placed by bounding box size in the import options, a way is by drawing a no fill/stroke box behind (or on another layer) of the pdf/ai - this will be used to define the actual size of the image, instead of the top left/bottom right of the image. Similarly, if images are being placed by media box, a similar technique can be used by making the illustrator artboard the size used to define the incoming image size.
There are also other ways to control the way an image grows/shrinks when importing via the data merge. I have written about that elsewhere, but the trick relies on using making the variable image an anchored object in a larger text frame and controlling its coordinates with text and textbox formatting (e.g. top/bottom/center align; left/right/center, or tab position): Centering “fit frame to images” using InDesign CS6 | Colecandoo!

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Message was edited by: p_lue
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RikRamsay14 - thank you for your response, the issue regarding blanks isn't really the concern here, I'm aware of this issue, and the remove blank lines works where this is only one blank field, if there's two blank fields then it only seems to remove one. But I can happily work around this by just shifting all my data across. The data source is fine and is not the problem.
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I have read through this thread and tried all suggestions... Please help!!
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From Post 4:
//EN_UntagAllXMLElements_ACTIVE_DOCUMENT.jsx
//Authors:
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* @@@BUILDINFO@@@ EN_UntagAllXMLElements_ACTIVE_DOCUMENT.jsx !Version! Sun Dec 01 2013 09:38:21 GMT+0100
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