Informations about CREATIVE-import

Hello
Sorry for my english ,I?dont know very good English .
I?m a student in communication.
For a school?work, I need informations about Creative and mp3 player zen and muvo.
I need documentations about marketing ( mp3 player market) , environment socio-cultural,Creative?s history and philosophy,brand image, advertising for mp3 players.
I?ve writing an email to creative but I?haven?t an answer.
Can you help me ,it'ss very important.
Traduction:
Je suis ?tudiante en publicit's et pour mon travail de fin d?tudes j?aurai besoin de diff?rents informations sur creative et ses ZEN et MUVO.
Malgr? les demandes par mail ,je n?ai eu aucune reponse toujours rien re?u...
Donc j?aurai besoin des informations suivantes :
Des renseignements sur Creative,un historique,sa philosophie, son environnement socio ?conomique et culturel, le profil de ses consommateurs, les diff?rents prix et mode de distributions, sa politique de communication.
Mais le plus important c?est tout ce qui concerne la publicit's, les m?dias utilis?s, les diff?rentes campagnes, les dates de ses campagnes ,les actions dans le rues,dans le magasins, les agences de pub qui s?occupe de Creative.
Message Edited by letilor on 04-05-2006 0:6 AM

Thanks « mdrake » for your answer.
Does it mean that VALUE(pipo) is like the name of a table ?
In fact, I don't understand how this query is built :
SELECT VALUE (pipo).getstringval ()
  FROM TABLE (XMLSEQUENCE (EXTRACT (XMLTYPE ('<a><b>toto</b><b>titi</b><b>lulu</b></a>'), '/a/b'))) pipo;Can you describe it to me ?

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    sai ramesh

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    Retail Industry has brought in phenomenal changes in the whole process of production, distribution and consumption of Consumer Goods all over the world. In the present world most of the developed economies are using the Retail Industry as their vital growth instrument. At present, among all the industries of U.S.A the Retail Industry holds the second place in terms of Employment Generation. In fact, the strength of the Retail Industry lies in its ability to generate large volume of employment.
    Not only U.S but also the other developed countries like U.K, Canada, France, Germany are experiencing tremendous growth in their Retail Sectors. This boom in the Global Retail Industry was in many ways accelerated by the Liberalization of Retail Sector.
    Observing this global upward trend of Retail Industry, now the developing countries like India are also planning to tap the enormous potential of the retail sector. Wal-Mart,the world's largest Retailer has been invited to India. Other popular Brands like Pantaloons, Big Bazar, Archies are rapidly increasing their market share in the retail sector. According to a survey, within 5 years, the Indian Retail Industry is expected to generate 10 to 15 million jobs by direct and indirect effects. This huge employment generation can be possible because of the fact that being dependent on the the Retail Sector shares a lot of Forward and Backward Linkages.
    Emergence of a strong Retail Sector can contribute immensely to the economic development of any country. With a dominant retail sector, the farmers and other suppliers can sell their produce directly to the major retail companies and can ensure stable profit. On the other hand, to ensure steady supply of goods, the Retail Companies can inject cash into the production system. This whole process can result into a more efficient production and distribution system for the economy as a whole.
    [edit] Etymology
    Retail comes from the French word retaillier which refers to "cutting off, clip and divide" in terms of tailoring (1365). It first was recorded as a noun with the meaning of a "sale in small quantities" in 1433 (French). Its literal meaning for retail was to "cut off, shred, paring". Like the French, the word retail in both Dutch and German (detailhandel and Einzelhandel respectively) also refer to sale of small quantities or items.[citation needed]
    [edit] Retail types
    According to Jim there are three major types of retailing. The first is the market, a physical location where buyers and sellers converge. Usually this is done in town squares, sidewalks or designated streets and may involve the construction of temporary structures (market stalls). The second form is shop or store trading. Some shops use counter-service, where goods are out of reach of buyers, and must be obtained from the seller. This type of retail is common for small expensive items (e.g. jewelry) and controlled items like medicine and liquor. Self-service, where goods may be handled and examined prior to purchase, has become more common since the Twentieth Century. A third form of retail is virtual retail, where products are ordered via mail, telephone or online without having been examined physically but instead in a catalog, on television or on a website. Sometimes this kind of retailing replicates existing retail types such as online shops or virtual marketplaces such as futurebazaar.com or Amazon.[2].
    Buildings for retail have changed considerably over time. Market halls were constructed in the Middle Ages, which were essentially just covered marketplaces. The first shops in the modern sense used to deal with just one type of article, and usually adjoined the producer (baker, tailor, cobbler). In the nineteenth century, in France, arcades were invented, which were a street of several different shops, roofed over. counters, each dealing with a different kind of article was invented; it was called a department store. One of the novelties of the department store was the introduction of fixed prices, making haggling unnecessary, and browsing more enjoyable. This is commonly considered the birth of consumerism [3]. In cities, these were multi-story buildings which pioneered the escalator.
    In the 1920s the first supermarket opened in the United States, heralding in a new era of retail: self-service. Around the same time the first shopping mall was constructed [4] which incorporated elements from both the arcade and the department store. A mall consists of several department stores linked by arcades (many of whose shops are owned by the same firm under different names). The design was perfected by the Austrian architecht Victor Gruen[5]. All the stores rent their space from the mall owner. By mid-century, most of these were being developed as single enclosed, climate-controlled, projects in suburban areas. The mall has had a considerable impact on the retail structure and urban development in the United States. [6]
    In addition to the enclosed malls, there are also strip malls which are 'outside' malls (in Britain they are called retail parks. These are often comprised of one or more big box stores or superstores.
    Non-traditional exterior of a SuperTarget, JacksonvilleLocal shops can be known as brick and mortar stores in the United States. Many shops are part of a chain: a number of similar shops with the same name selling the same products in different locations. The shops may be owned by one company, or there may be a franchising company that has franchising agreements with the shop owners (see also restaurant chain).
    Some shops sell second-hand goods. Often the public can also sell goods to such shops, sometimes called 'pawn' shops. In other cases, especially in the case of a nonprofit shop, the public donates goods to the shop to be sold (see also thrift store). In give-away shops goods can be taken for free.
    There are also 'consignment' shops, which is where a person can place an item in a store, and if it sells the person gives the shop owner a percentage of the sale price. The advantage of selling an item this way is that the established shop give the item exposure to more potential buyers.
    The term retailer is also applied where a service provider services the needs of a large number of individuals, such as with telephone or electric power.
    IS Retail was original develop to meet specific needs of Retail industry where standard SD/MM cannot.
    - Significant functionality difference are:
    - Store specific features are built into IS Retail where as it is not in
    standard SD/MM.
    - Mass processing of pricing (some of the retail features were
    included as standard SAP as of 4.6)
    - Assortment handling is not in standard SAP
    There are other differences in inventory costing/valuation etc.
    Retail valuation only available in SAP Retail.
    What is known in the trade as the "retail inventory method" or the "retail method" involves valuating stocks at retail, often aggregated at merchandise category or departmental level.
    Both the cost method and the retail method can be used in SAP Retail.
    Actually IS-Retail is a combination of MM and SD plus other funtionalities speacially developed for the retail industry such as:
    Promotions
    Pricing
    Assortments
    Clasification
    Merchandise category
    Seasons
    Is important to mention that all the funtionality of MM and SD is avialable in SAP IS-Retail with some diferences in some transactions:
    Material master data (article in retail) has some diferences.
    Vendor master data.
    Site master data.
    Reward if useful to u

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