Infosets in segment builder

Hey forum guys/ girls,
I have learnt that we can have three sources for segments in Marketing. Marketing attributes, infoset query and bw infoset.
Would like to know more about the second one. any links in help.sap. com etc are welcome.
thanks.
Jon

Jon,
Standard InfoSets queries are used in segmentation. Using this you can set any standard field of the BP as a filter criteria (just as you use marketing attributes). SAP provides a a way to use std data (stored in BP transaction) in segmentation via infoset query.
These InfoSets can be accessed by choosing the input help for the field InfoSet Query in the transaction for maintaining data sources.
To access this transaction, from the SAP Easy Access Menu, choose Marketing > Segmentation of Business Partners > Marketing Segments > Maintain Data Sources for Segment Builder.
To define these InfoSets (for example, to view which table joins are used as data sources), use the SAP menu and choose Architecture and Technology > ABAP Workbench > Utilities > SAP Query > InfoSets.
Double-click on the relevant InfoSet from the list and on the following screen choose for example Join Definition.
For information on creating you own InfoSets, see the SAP Library under mySAP Technology Components > SAP Web Application Server > ABAP Workbench > SAP Query.
Some of the std infoset available are:
CRM_MKTTG_BP_BIRTHDATE           Birthday
CRM_MKTTG_BP_ADDR          Business Partner Address
CRM_MKTTG_BP_CENTRAL          Business Partner Master: Central Data
CRM_MKTTG_BP_GRP           Business Partner Master: Relationships (Groups)
CRM_MKTTG_BP_PER           Business Partner Master: Relationships (Persons)
CRM_MKTTG_BP_BNK          Business Partner Master: Bank Data
CRM_MKTTG_BP_BNK_CARD          Business Partner Master: Payment Card Data
CRM_MKTTG_BP_GEN           Business Partner Personal Data
CRM_MKTTG_BP_ORG           Business Partner: Contact Person Relations of Organizations
CRM_MKTTG_BP_PRTFUNC           Business Partner: Partner Function
CRM_MKTTG_BP_ORG_CDE           Contact Person Relationships for Organizations with Postal Code
CRM_MKTTG_BP_PSTCD           CRM Marketing: Business partner by postal code
CRM_MKTTG_BP_RESPNSE           Response Rate for E-Mail Hyperlink
CRM_MKTTG_RFM                RFM Analysis
For more info, search for standard infoset in help.sap.com
Hope this helps.
<b> <i> Julius Pereira </i> </b>

Similar Messages

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    Hi experts,
    Please gudie me for the creation of infoset in segment builder.
    any doc or link will be higly recommendable.
    Thanks & Regards
    Prajith P

    1) Go to crmd_mktds t-code
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    3) Select the segmentation object from dropdown for example Business Partner
    4) Select the Origion type from dropdown list (Infoset, attribute set, ELM, BI cube)
    5) Give RFC destination if the data is coming from other systems
    6) Select infoset from dropdown list
    7) Enter description
    8) Select BP and category from the dropdown
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    10) Go back to previous screen (crmd_mktds)
    11) Clcik on create attribute list
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    13) Select category from dropdown
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    17) click on assign data source
    18) Select the data source created from step 1- 8 and click on tick mark
    19) Now you can see the data source
    20) Click on arrow mark to expand
    21) Select the attributes which you want to use for filtration / see on the web UI
    22) save
    23) log on to web ui using marketing profession role
    24) go segment builder
    25) enter profile name and save
    26) click on the graphical Modeler (JRE must be installed)
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  • Creation of a Marketing Profile Set based on the standard CRM_MKTTG_BP_BIRTHDATE Infoset thru the WebUI Segment Builder

    Objective: Creation of a Marketing Profile Set based on the standard CRM_MKTTG_BP_BIRTHDATE Infoset thru the WebUI Segment Builder.
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    Review Standard Infoset CRM_MKTTG_BP_BIRTHDATE
    SQ02.
    (Image deleted)
    Review Data Reading Program code (Code attached)
    (Image deleted)
    Creation of a Data source based on the standard CRM_MKTTG_BP_BIRTHDATE Infoset
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    Create Data Source
    (Image deleted)
    Infoset: CRM_MKTTG_BP_BIRTHDATE.
    Business Partner Field: CRMT_MKTTG_IS_BIRTHDATE-PARTNER_GUID
    (Image deleted)
    Result:
    (Image deleted)
    Attribute List
    Creation of the Attribute List
    (Image deleted)
    Assign Data Source:
    (Image deleted)
    Selection of the Birth date as a filter in the Attribute list:
    (Image deleted)
    Result:
    (Image deleted)
    Segment builder of the WebUI:
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    Graphical modeler
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    Creation of a Data source based on the standard CRM_MKTTG_BP_BIRTHDATE Infoset
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    Graphical modeler
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    Define Segmentation Basis:
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    Transaction: SPRO – Customer Relationship Management - Marketing – Segmentation – Classic Segmentation - Define Reports for Creating Segmentation BasesZMK_UTL_MGR_SITES_UREG
    Define Usage for Segments:
    Transacción: SPRO – Customer Relationship Management - Marketing – Segmentation – General Settings - Define Usage for Segments.ZBS_UR à02 Segmentatión Basis
    Attribute List:Category:
    There is no Category 02 Segmentatión Basis!!! Why?? Why is not posible to select Category 02 Segmentation Basis in the creation of the Attribute List???
    Usage ID
    NEW: It seems that it has to do with the Segmentation Basis selected in the creation of a Profile Set, because if we do not select any, it does return results. But we need to create this Profile Set based on a particular Segmentation Basis called BS Usuarios Registrados. Why is not posible to select Category 02 Segmentation Basis in the creation of the Attribute List???

    It seems that the standard Infoset doesn’t work by itself with Segmentation Basis. Two SAP notes have been applied and a new Field Group has been added to the Infoset (in order to distint the Segmentation Base).
    CRMT_MKTTG_IS_BIRTHDATE-MGRGUID
    1966298: MGR_GUID is not populated correctly to infoset read program
    2007687:Segmentation InfoSet queries saved with incorrect Master Group
    For that reason we had to create a new Infoset based on the standard CRMT_MKTTG_IS_BIRTHDATE, but adding this new Field MGRGUID to the Group Fields.
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    Sampling InfoSet         ZCRM_MKTTG_BP_ADDR_SMP                                                  
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