Installing Apps (free and paid) via Apple Configurator?

Background:
I'm a Mac novice (15+ years Windows background), so I'm probably missing something obvious - please bear with me.
We're running latest Mac OS (10.8.2) and latest iOS (6.1) iPads & iPhones).
I'm trying to set up a batch of iPhones & iPads for a business. We'll have several with very similar profiles (e.g. Sales Rep1, Sales Rep 2 etc), and it looks like Apple Configurator is the tool do help with this.
First up - is there a basic user guide for this? That tells me what I can and can't actually expect to be able to do with the configurator app?
Secondly - I'm led to believe I can use this to bulk install a load of apps (free and/or paid). I can see how to drag the apps into the configurator, but no matter what I do next, the apps don't install onto the device. I hit apply / prepare / check out, whatever - nothing seems to do it.
So far I'm just playing with it to get my head around how it all works, so the only apps I've been trying this with are free ones (e.g. Adobe Reader / Chrome).
Any ideas what I'm doing wrong?
Thanks

FYI - I figured it out. All you have to do is highlight the app you want removed and then go up to edit and delete from there.

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Installing Apps (free and paid) via Apple Configurator?

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