Integrated social sharing via custom URLs rather than folio renditions

We publish a free magazine on the iPad, and we have the same content available for free on our website. We would like to send all sharing traffic from the iPad to our website content, rather than to the iPad app content via folio renditions.
Currently, we do this by coding buttons on each iPad page that, when tapped, take people to the corresponding HTML content via Twitter and Facebook sharer URLs. Naturally, we would prefer if this could be done through the "Sharing Icon" in the viewer.
Is there a way to configure the viewer to send people to our custom URLs for Facebook, Twitter & Email?
Thank you!

No. The sharing icon in the viewer is dedicated to enabling the social sharing workflows provided by DPS.
Neil

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