Interactive Edge and SAP insight paper on Category Management

Dear Business Process Experts,
This is the thread to discuss our joint Interactive Edge and SAP insight paper on Category Management in the Consumer Products industry.
In our paper and accompanying demo we examine the current challenges and recommend an approach to empower them to work more efficiently. Please have a look to the BPX site:
https://www.sdn.sap.com/irj/sdn/go/portal/prtroot/docs/library/uuid/60e32cff-5b0f-2a10-f582-8e8bb3daef39
Tell us what you think. We are very interested to receive feedback and look forward for a lively discussion on this site.
Best regards,
Thomas Ellenberg / Brian Yarnell

Dear Thomas,
I have gone through your articleit is very interesting and eye opener for Retail industry.
For retailers, category management (CM) is the process of maximizing category profits through coordinated item assortment, promotion and pricing. It has been gaining popularity because retailers have come to realize that a better understanding of the interdependencies in consumer and manufacturer behavior among various brands in a category can increase the profitability of the category as a whole.1 CM is a significant departure from the traditional approach that considers brands independently, and has been adopted by an increasing
number of companies in the retail industry.
Therefore adopting a CM perspective could increase total profit. Yet, despite
the optimistic view, there is little consensus on how to implement CM in order to achieve its greatest profit potential. This is at least in part caused by a lack of analytical tools to support CM decisions, and calls for econometric methods that enable retail managers to implement CM.
To cater and support this requirement, SAP IS Retail component should support following functionality;
When we create a Article group using MC / Brand and use the article group in the pre-requisite of the Bonus buys, the bonus buys creates conditions at article level for all the articles in the article group. It also sends all articles in the Bonus buy Idoc WPDBBY. This functionality causes lot of performance issues while creating Bonus buys at SAP end, as well as at the POS end, since POS needs to go an check item by item. (Segment E1WPBB02). Therefore, SAP should come out new functionality for sending just the Merchandising category (MC) name or the brand name in the Bonus buy Idoc ( WPDBBY01) in the pre-requisite section instead of all the items within the MC or the brand.
Regards,
H.N.Muralidhara

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 <body xmlns="http://www.w3.org/1999/xhtml" xmlns:xfa="http://www.xfa.org/schema/xfa-data/1.0/"
xfa:APIVersion="Acrobat:8.0.0" xfa:spec="2.0.2">
 Marked definie par srossi
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name="88af2cb6-7516-4f21-81e6-97edc7a85184"
color="#FFFF00" flags="hidden,print,nozoom,norotate" date="D:20080613144633+02'00'" icon="Comment"
title="srossi" subject="Note" inreplyto="d524b7d5-1a85-4b62-80b3-5875dd152c51" statemodel="Review"
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name="a8c6b485-c3f9-44e2-ad53-c61b2766d9d5" color="#FFFF00" flags="hidden,print,nozoom,norotate"
date="D:20080613144642+02'00'" icon="Comment" title="srossi" subject="Note"
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 <body xmlns="http://www.w3.org/1999/xhtml" xmlns:xfa="http://www.xfa.org/schema/xfa-data/1.0/"
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date="D:20080613144647+02'00'" icon="Comment" title="srossi" subject="Note"
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xfa:APIVersion="Acrobat:8.0.0" xfa:spec="2.0.2">
 Accepted definie par srossi
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date="D:20080613144657+02'00'" icon="Comment" title="srossi" subject="Note"
inreplyto="2114308b-275d-4eca-8bfc-c8288ef4a77c" statemodel="Review" page="0">
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 <body xmlns="http://www.w3.org/1999/xhtml" xmlns:xfa="http://www.xfa.org/schema/xfa-data/1.0/"
xfa:APIVersion="Acrobat:8.0.0" xfa:spec="2.0.2">
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 <popup rect="595.276001,-20,775.276001,100" flags="print,nozoom,norotate" open="no" page="0"/>
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<f href="acTempF-00000028453-00000000089"/>
<ids original="03473EFED11DB2110A00000000000000" modified="959796E85292D54DB7FA558CAAD4A346"/>
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