Interactive pdf or App... do I need to subscribe to Creative Cloud?

I want to upgrade from CS5.5 to be able to build 'apps' – that is to say, more interactive versions of brochures etc for clients.  These customers will want to distribute these 'apps' from their own websites or via e-mail for free to their customer base.  Do I have to register as a developer and apple developer AND subscribe to Creative Cloud to be able to do this?
Any pointers would be useful.  Thanks.  CS6 looks great!

I'm genuinely confused.  Surely, if I make an interactive pdf, this can be distributed free?  Afterall, when I design and artwork a brochure, it's not unusual for a client to ask for a copy as a pdf (with bookmarks added for example), this is then made available to download via their website.
How do 'apps' differ from this? Aren't they just more interactive pdfs?
Any clarification would be helpful.
Thanks again.

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