IPad 3rd Generation just started flashing the Apple logo

Searching the net for this issue, I find several discussions that recommend to put the device in recovery mode. The steps to put it in recovery mode are to turn it off. The standard way with the red slider does not work. Using both buttons to turn it off appears to work. The screen goes black.
The next step says to connect the USB cable to the computer but not the iPad. My computer is a Macbook Pro.
Next, I am to hold the home button, and while holding it, plug in the other end of the USB cable. Keep holding it until the iTunes sync screen displays.
When I follow this procedure, what happens is that the iPad reverts to flashing the Apple logo.
So what was I doing when the problem first occurred? Well, first I was trying to figure out how to get iTunes University content from my iPad onto my computer. Nothing I tried seemed to work. Yes, my computer is authorized. Yes I selected the transfer purchased content.
After none of those steps seemed to work, I decided to first make a backup. Good thing I did, considering my current predicament. Next, I enabled syncing of iTunes University. This warned me that stuff would be deleted from the iPad. OK. I expected that. That's why I made the backup.
I really don't know what the result of that was because I went off and did something else while the sync was taking place.
Meanwhile, since my iTunes University stuff was going to disappear, I looked into how to download it into iTunes on the computer. It took a while to figure out, but I think I figured it out properly. Anyway, while content was being downloaded into iTunes on the computer, that's when I noticed the logo flashing.
Is it possible that downloading content into iTunes on the computer could have been interfering with syncing the iPad and that's what caused the problem? Anyway, what do I do now?

Update on this issue - I got the phone to restart by forcing a restore with Itunes.  seems to be limping along again.

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