IPad Retina Resolution - PPI issue

Hi All,
I am really struggling to get my head around what is going on in my document.
I am in process of creating a page for iPad. it only has to be a single PDF which will then go off into a magazine (publishing company will be doing this).
Now the iPads all have different resolutions and PPI abilities. The original iPad and iPad 2 are 1024px x 768px @ 132ppi and the iPad Retina is 2048px x 1536px @ 264ppi.
(See - http://www.apple.com/ipad/compare/ for specs).
Now my issue has arrisen after I have tried creating a document in inDesign with the settings of 1024px x 768px @72ppi (default & unchangeable ppi settings).
I create my image which ive made large enough & dense enough to ensure quality at the top end iPad. This image is at size 2172px x 1536px @ 528ppi (.
When I place the image into the document at its full size, it is tiny inside the document. You can see this in the attached screenshot.
Can someone please tell me what is going on, pixel wise and what I should be doing to create a document suitable for its prerequisites.
Many thanks,
Tim

Now my issue has arrisen after I have tried creating a document in inDesign with the settings of 1024px x 768px @72ppi (default & unchangeable ppi settings).
While placed images do have a pixel resolution, Indesign documents do not. So, when you make a new document with the Intent set at Web or Digital Publishing you get pixels as the initial measurement units, but you are free to change them after the doc is created.
For measurement purposes Indesign assumes there are 72 pixels in an inch—obviously that's no the case for most monitors and tablets. The Link panel's effective pixels per inch reading is relative to the page dimension in inches. So, if you accept the iPad 1024x768 preset and change the measurement settings to inches you'll get 14.22" x 10.66" almost twice the size of the iPad's physical dimensions.
If I scale up a 264ppi image to fill the page on a 14.22" x 10.66" page I get an effective ppi of 144, but when the page is eventually displayed on the smaller 7.7" x 5.8" iPad screen the effective res will go back up to 264ppi.

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