IPhone 5 screen displays white color inconsistently

Couple months ago I started noticing that when displaying white color, my iPhone 5 is showing a much "cleaner" whites towards the edges as opposed to the majority of the screen, which gets a magenta tone added to it. Initially I could almost ignore it, but it has started to worry me lately as it bacame more noticeable.
I've tried taking a picture, but it was really hard to show the effect. I think the following image would demonstrate the issue in a better way:
The actual problem is not that severe as displayed above, and it only affects pure whites (grays look fine). Basically, a certain distance from the edge of the screen is much whiter than the majority of the screen, which is reddish. This issue is persistent accross applications / white boot-up screen. I've removed the screen protector to make sure it wasn't causing the effect.
Has anyone faced the same issue and what would be the best solution? Does this make a case for product replacement? My iPhone 5 is still under warranty.
Thanks in advance!
Sincerely,
devitus

Hi, elevenacious,
Thanks for the reply. Yes, indeed I only started noticing this after updating to iOS7. I've looked at a friends phone, and he has the same issue (only less noticeable), and he never paid attention to it. But this is one of the things that once you see, you cannot unsee, or maybe it's getting worse.
There're a few discussions regarding this I've managed to find:
http://forums.macrumors.com/showthread.php?t=1644995
http://forums.macrumors.com/showthread.php?t=1586346
Seems like and LCD defect, even though majority of people point out to occurrence only after iOS 7 update. Nevertheless, most got their devices replaced on the grounds of this problem. This is what I plan to do before the warranty expires.
Hope that this will help you as well!

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