Iphone app names

Is it possible to reserve app names at the app store before actually submitting the apps?
.. or do you just submit the name along with the app. Thanks in advance

If you 'stage' your app by doing a minimum 'add' before the binary is uploaded, that name cannot be re-used by anyone. Of course all it takes is a slight name variation to get around such a tactic.
You need to add a new app and upload at least the large 512 X 512 icon and main preview image. You are also expected to commit to a set of keywords and of course the app name, along with encryption declaration and rating. You will be expected to set the release date and pricing, etc. but those can be changed later.

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