IPhone High Quality Video Formats?

In our app we need to run a video that is high quality. Higher quality than the settings that quicktime pro presets output at. Does anyone know of what format settings I can use to export a high quality video to play?

I use 15 fps, because it looks better when used or converted into flash. If you just try uploading 30fps & 15 fps of the same file on youtube, you will see a change of the quality of the video.
I have never used the broadband settings for the FCP compressor .. But I will try it out.
my bad for the bump.
and I know that there are tons of post like this, but I was trying not to get this post into a huge discussion. I was just trying to get people to just post their specs just like I have. Then we could have 1 post that answered all the questions of the specs of what people use & then people wouldn't have to search through everything..

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