Is there a way to automate an indesign catalogue so that it populates fields from excel?

A client has seen a competitor present a catalogue and shows how from an excel or database file this indesign template can be populated with text and with images from a filename listed in the the excel.  Does anyone know how to do this or can you suggest a program that can do it - have a meeting in the morning and supposed to be all over this so any assistance much appreciated.

Use Data Merge.
See: http://help.adobe.com/en_US/indesign/cs/using/WSa285fff53dea4f8617383751001ea8cb3f-6c3ca.h tml
Also see:
http://indesignsecrets.com/automating-data-handling.php
http://indesignsecrets.com/data-merging-part-2.php
http://indesignsecrets.com/data-merging-part-3.php

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