Is there a way to make a video clickable?

I've had a few clients ask me this and I just wanted to verify it. Is there a way in Premiere to make part of a video "clickable", where the viewer can click on the video and it goes to a web site? I know this is possible with custom players, Flash, etc., but is it possible to do this just with the video?

There was a way in which you could embed chapter markers in the timeline.  The web coder would use these markers to fire up more/different html content.
For example, a markered video is embedded into an html web page.  Within that page are other embedded elements, such as a jpeg panel or hyperlink box.  When a certain marker is reached in the video, it would trigger the jpeg box to display a new image whilst a new hyperlink button would promt navigation to a new web page (whilst keeping the original video page open).
It's been a long time since I've done it, but I seem to think that Microsoft Media Encoder was the free application that assisted!

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