Is there ever to be .vcs/.ics support?

Question

I get many appointment notifications via email, my business relies on it. With the email is a .vcs (vCal) attachment containing all the relevant information. Also attached is a .vcf (vCard) file with customer contact info.
iPhone Mail app opens imports the .vcF information flawlessly into Contacts with a mere touch of my finger. It has no idea what to do with the .vcS file; all it shows is a question mark. This limitation has been present since the first gen iPhone, and has survived OS upgrades 2, 3, and 4, despite "targeting business users" since OS2, and expanding attachment support in OS4.
Currently I have to go to my desktop, open Outlook (which understands the formats just fine, thank-you-very-much) to import said attachments into the calendar there, then have GoogleSync relay the additions to a Gmail calendar that updates the iPhone.
Changing the .vcs extension to .ics at least gives me an attachment that OS4 will allow me to view, but only as a text file; no option to import the event into Calendar exists. I did stumble across an iPhone app (Calendar Happy) that will convert the .ics to something usable for Calendar (via their servers), but it still requires me to download the .vcs file to my desktop computer, change the extension to .ics, then email it to the iPhone for processing by Happy Calendar; a "workaround" that is much more consuming than using Outlook.
My questions are these:
-Is there anyone out there with another workaround that eliminates the need for using my desktop computer?
-Is there anyone out there with knowledge that Apple is working on this? Similar threads abound on the Web (google "open .vcs with iPhone" or similar and grasp the enormity of the need)
-Is this a power play/struggle between Apple and Microsoft, similar to the Adobe/Flash broo-ha-ha (which was finally satisfactorily addressed by Jobs himself)?
The iPhone has radically changed the way I do business for the better, and I've long been a user, but this limitation is frustrating beyond words.
Any help/advice would be welcome.

Answer 1

I'm marking this as answered due to the fact that I've found an acceptable work-around until Apple gets with the program. 
In my initial post I mentioned that an app (Calendar Happy) would convert .ics to a usable iPhone-friendly format, but not .vcs. Well, I emailed them and asked that they look at supporting .vcs in addition, since the two files are so similar and widespread. They asked me to forward a sample to work with, and while I was generating one, I got another email from them saying that their service had been updated to accept .vcs, and that an update to the app had been submitted to Apple for approval. Not even 24 hours!!
Now THAT'S customer service!  
Apple, please take notice. 
While this workaround involves forwarding my email to them, then opening the reply attachment with their app, I commend them for devising a thoroughly workable solution to iphone's deficiency. Their reply email takes every bit of 5-10 seconds to come back, making it a virtually immediate event. 
Obviously, Apple is not ignoring the .ics/.vcs omission due to hardware/OS limitations, as Calendar Happy proves that the solution is easily attainable. Maybe iOS5 will fix it on the native level. But I don't have to hold my breath anymore. 
Thanks to all of you who tried to help.