Is this a real e-mail/offer?

Dear Jackie,
Thank you for choosing Verizon. We never overlook the fact that you've trusted us to keep you connected to what's important to you. Your continued loyalty inspires us to deliver more. More value. More savings. More choices. More of everything you want.
As a valued Verizon customer, you can:
Get a Verizon Wireless Gift Card
Our limited-time Trade In and Trade Up event starts 9/12! Renew your two-year agreement and trade in an eligible smartphone from any carrier to get a Verizon Wireless gift card valued at $50, $100, $200 or even $300.
Enjoy 1 GB of Bonus Data per Month
Upgrade to a smartphone and get 1 GB of bonus data per month for up to 24 months, as long as the smartphone remains active on a MORE Everything PlanSM with 1 GB of data or higher.
Lower Your Bill by $10 per Month
Not quite ready to upgrade? No problem. Keep your current phone and we'll lower your bill by $10 every month until you're ready to upgrade or renew your service agreement.
Redeem Smart Rewards
You’re already earning points! Use them for great travel deals and special savings on brand-name merchandise, movies, dining and more.
We truly appreciate your business and look forward to continuing to provide the exceptional wireless service that you deserve.
Best regards,
John Edwards
Director, Customer Loyalty Team

thanks mrhelper  sounds great, but I don't see this as an option under features. maybe it's not false advertising, but if they really want to offer the service to ensure loyalty it either needs to be easier to find and/or they need to provide some direction.  Better yet, why isn't it automatic?  The irony is that I'd actually be a more satisfied customer if I'd never received the e-mail at all.  feeling frustrated. 

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