ITunes and iCloud ID

My iTunes ID is [email protected]  My iCloud ID is [email protected]  Is there any advantage or disadvantage to using the same ID for both iTunes and iCloud?
I am running OS X Mavericks and iOS 7.
Thanks

You can't merge accounts or transfer iTunes purchases from one Apple ID to another: but there is no problem about using two IDs.
Use your iCloud ID (your @me.com address if you migrated from MobileMe) for iCloud for syncing email, contacts, calendars, bookmarks, and PhotoStream.
Use your other Apple ID as before for iTunes, iTunes in the Cloud and iTunes Match.
There's no conflict about doing this, and you won't even notice as Keychain will log you in with the correct ID in each case. It's also better security not to have your iTunes login also your email address, given the number of complaints about hacked iTunes accounts.

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