ITunes App Store Gift card not activated properly

I have purchase more than $1000 (thousand) gift cards and redeemed them successfully, but my last 25$ (Can) App Store could not be redeemed. I used camera to scan the code, and then also tried manual to input correct code. But I get error message on iPhone App Store - " your card/code is not activated properly"!
I am not sure what it means. Any help is much appreciated. Contacted apple customer care, waiting for their reply.
Swarose.

When you buy a card the store has to activate it (they usually swipe it through the till) so that it can then be used - are you able to take it back to the store that you bought it from and ask them to activate it proplerly ?
If not then how did you contact Support ? I usually say to contact them via this page for gift cards : http://www.apple.com/support/itunes/contact/ - click on Contact iTunes Store Support on the right-hand side of the page, then iTunes Cards And Codes (and they may want images of the front and back of the card, and possibly its receipt)

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