ITunes gift cards - how do you use them in the volume license store?

I am the IT admin at a K12 institution. I have two major issues.
First, I used my personal email address as the administrative user for the volume licensing program. Even though that account is used as an ADMINISTRATOR for the volume licensing program, I can't sign into the volume  license store with it, because it's associated with the iTunes store. So I have a secondary email address. I tried adding that as a facilitator, but that can't be used because "it's associated with the iTunes store". I don't remember creating an account with that address, and I'm certain I've never used it to purchase anything. I can't delete it because Apple doesn't provide a way to do that.
Down to the 1st question: Is there any way to reassociate one of my two exisiting accounts as a volume license facilitator?
Second, I have a pile of iTunes gift cards that are supposed to be used for volume license purchases. When I tried to redeem the codes, it rejected them asking to have them entered in the iTunes store, which completely defeats the purpose of trying to buy volume licenses. Why would it reject money if it's on one piece of plastic instead of another?
Setting up these iPads has been a nightmare. Any help would be appreciated.

You need to call Apple at 800.MY.APPLE when the computerized voice asks why you are calling say Enterprise, that will get you to the Education / Enterprise division of Apple and they will be able to help you sort this out.

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