ITunes Plus - why do we have to upgrade everything?

I see iTunes is giving us no choice about which tracks/albums that we upgrade -- it's all or nothing.
The "plus" tracks definitely sound better, but to upgrade my entire purchased library would cost me $600 in upgrade fees (assuming all of my 1,400+ purchased tracks are going to be ultimately available in this format) -- it's just too much.
I WOULD like to be able to upgrade certain albums and songs. But at this point, I have no choice about which ones.
So, it seems to me that iTunes' BEST customers are being penalized -- if you've bought only a few tracks from iTunes, then upgrading your entire library won't cost that much and you can just do it and move on. But if you've bought a LOT of music from iTunes in the past -- you have to shell out hundreds of dollars to upgrade EVERYTHING, even though you may want to only upgrade some of your favorite albums and tracks.
The only way around this seems to be re-purchasing individual albums in the plus format ... which is much more expensive that the upgrades, but at least you can pick and choose.
Something's wrong here, I think. I didn't expect iTunes to kick me in the butt like this.

Well, how do we know that? I mean, about EMI requesting it? Why would they care? If you upgrade 10 songs, you have to pay for ten songs. But if you decide NOT to upgrade those 10 songs because Apple/EMI/whoever insists you have to upgrade 100 ... then they've just lost a sale, right?
I mean, have you ever been in a store buying a shirt and had the saleperson say, "sorry, I can't let you buy that shirt unless you also buy these jeans! And these shoes! And, dang it, the entire fall line!! Otherwise you can just walk right out cause we don't need your business!"
I just think it's a odd way to treat loyal customers.

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